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CBC.ca Sports

"The easier we make it for fans to follow tennis and understand, the more following there will be, and the stronger we'll be commercially," he said. "We would present the sport in a less fragmented way if it was together.

"An example: This tournament, if you're a fan in Europe, you watch the men's matches on one channel, the women's matches on a different channel. That can't be the smartest way to present the sport."



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