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This is going to impress consumers. They're already hopping mad about everything else, and are being very careful (relatively speaking)  with their money. I mean, with the way the economy is, why would you want to back people into a corner? Not good PR. And publishers already are not known for making the big bucks. I've visited some of their offices. They're not rich.

"Amazon and Apple are being investigated for allegedly seeking to fix the price of e-books by signing contracts with six of the world's biggest publishers that banned them from selling the digital books to rivals for lower prices."

Apple and Amazon in e-book price fixing row

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